![]() ![]() People who have already seen the image are more likely to perceive it as a single logo than three faces. The design consists of irregular shapes with negative spaces in between, but we can also make out three silhouettes within the design. How to apply this principle in design:įor example, let’s examine the Girl Scouts of America logo. It’s vital to use a simple, well-defined design to communicate the desired message more quickly than to use detailed illustrations with ambiguous contours. In other words, if presented with an image containing multiple shapes, the mind may select the solution that seems most straightforward, logical, or familiar in its analysis. Only then do we compare it to known shapes and patterns. Eventually, we combine the identified components to construct the whole picture without even being aware we are doing so. Psychologists believe that when we perceive an object, we first attempt to identify its outline. Per the first Gestalt design principle, also referred to as “emergence,” people tend to perceive and interpret ambiguous or complex images in their simplest form. You can use eight Gestalt principles in your visual branding and communication. You can use Gestalt principles to inform and help you make design decisions that will turn every element of your branding, website design, and marketing into effective visual communications. How does all this benefit your goal of building a successful and sustainable brand?
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |